BAR Engineering is an industry leader in the engineering sector in our community. They work with big clients on multi-million-dollar projects. BAR Engineering needed a major overhaul in their visual identity system to reflect this.

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We needed to keep their existing BAR logo intact and their tagline. The rest was updated to reflect who they truly are: a bold and innovative company, with expertise in municipal, energy, and structural engineering. Upon understanding our client and their needs, we developed a vibrant, image-based look that we knew would stand out and differentiate them. We paired those images with harsh angles and lines to create a masculine and geometric feel to the design. This was flushed out to stationery (including business cards, letterhead, fax sheet, envelopes, notepads, calendar), their corporate profile, project profiles, retractable banners, a new website, and a large-scale advertisement in the Lloydminster Airport.

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We are pleased to say that their brand looks current and refreshed. They have a brand that truly represents them and their work, and one they proudly stand behind.