There's a lot going on at the fair. The challenge? How do you effectively communicate this to a variety of audience members without it being messy or a collage? Solution: a hierarchical illustrated design! 

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By moving away from real photos, and toward illustration, we were able to manipulate the art-board and adjust the scale of things to inspire imagination and draw people in. As you can see, we used a guitar for the main component and built a world of bull rides, monster trucks, and fair rides around it - oh, and don't forget the cotton candy trees too! This simplistic illustration tells a story and gives the audience a gist of the event that is about to take place versus diving into specifics (they can find that information online after all). 

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For this project, we designed the overall look that flushed out into posters, digital and social media ads, billboards and bench ads, newspaper ads and the 'Passport' -- a document that highlighted everything there is to see and do at the fair that year.

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This was a very fun project. We are honoured to be a part of one of our region's largest events!